Since launching a year ago ATAG Heating Technology has grown quickly and won over the trust of the trade by only supplying their products direct to carefully selected Gas Safe registered installers, called ATAG Selected Partners.

As well as setting a new path on how manufacturers can support their customers’ businesses, ATAG has announced a further 3 initiatives, one of them being a unique ‘2 year Price Freeze’ for their Selected Partners. As Gary Donaldson, an ATAG Selected Partner says: “The 2 year price freeze gives me the peace of mind to offer my customer’s competitive prices for the foreseeable future without the worry of the inevitable six-monthly or yearly industry price increases”.

Another ATAG initiative is the ‘Multi order Discount’ on their unique buying platform. By only supplying their products direct to their Selected Partners, not only are ATAG able to freeze their competitive prices but can also discount their products when more than one unit is purchased at a time.

The last initiative for ATAG Selected Partners has been an extension to the already successful offer of a free ONE Controller with every iC Economiser boiler purchase, which will run until the end of June.

ATAG are flexible in the way they conduct their business to make sure there is an incentive to benefit each of their Selected Partners. ATAG want to attract more Selected Partners and will be on a recruitment drive soon by contacting reputable Gas Safe registered installers.

Simon Edge, Sales Director ATAG Heating Technology (UK) said: “ATAG understands that supporting our Selected Partners is more than just supplying boilers, we have a duty to make sure our prices are competitive, our technical back up service is solid, we can give technical and business advice through our Technical Product Managers to help them grow their business. Our support does not end at submitting an order, ASPs are part of ATAG, with the same end result, to grow our businesses and protect Gas Safe registered installers.

“Only supplying our boilers and heating products to our ATAG Selected Partners is a noble cause and will help them grow and protect their business, but it does not stop there. Through our local ATAG Technical Product Managers, who deal face to face with Selected Partners in their area, we listen and respond to what they say and make sure that from initial purchase through to after-care warranty service, our offering is not only tailored for their business, but unrivalled in the industry today.”