For Graham Plumbers’ Merchant, adding value for customers is the number one priority. With the launch of its new Customer F1rst Tour, the merchant aims to keep professional installers up-to-date with the wealth of benefits available to them.

Graham has always been proud of its ethos around what it means to be a good plumbers’ merchant. This can facilitate itself in a number of ways – through exclusive offers, new services, achievable and valued rewards, direct access to the industry’s leading manufacturers as well as training and education.

This emphasis on the needs of the customer has led to the creation of the Customer F1rst Tour in association with Installer. Sponsored by Ideal and Wavin, the branded Customer F1rst vehicle will be travelling the length and breadth of the country, from Dundee to Plymouth, stopping at a total of 26 locations from 6^th September to 20^th October.

The events are designed to present a wide range of customer benefits, including access to exclusive trade deals, freebies and giveaways.  – as well as an ideal opportunity for the local teams and customers to simply meet up over food and refreshments.

Meet the manufacturers

Graham is proud to offer customers an extensive portfolio of products from the industry’s leading manufacturers. The Customer F1rst Tour is the ideal time to ensure that installers are up to date with the latest product innovations that can help ensure compliance with building regulations, improve energy efficiency or help overcome a challenge on site. In addition, it is an ideal time to talk directly to the manufacturer with any queries about upcoming projects and product suitability or gain best practice advice.

Reap the Rewards

Installers can learn first hand at the events about the benefits of The Plumber’s Club – Graham’s popular loyalty scheme. Once registered, members can take advantage of a wide range of exclusive benefits and rewards specifically tailored to them. Uniquely, the package has been developed with both the business and the individual in mind, with members gaining access to a range of commercial offers as well as the more traditional high street rewards.

For students or apprentices learning the trade – then the Customer F1rst Tour will also present the Turning Pro scheme. This provides the ideal mix of rewards and benefits, free training and exclusive promotions designed to help them get the best start to their careers.

Train to Gain

Graham branches and our knowledgeable, experienced teams are often the first port of call for installers. This means our own staff benefit from extensive and continued training – but we also facilitate training and education for our customers. As such, the team from The Greenworks Academy will be attending the tour to offer an overview of the latest training courses available that can help visitors gain new skills and generate additional revenue or simply provide details on useful refresher courses.

Game of Throne

Finally, there is no denying that a fantastic part of the merchant and Installer relationship is the banter and relationships formed in branch. The Customer F1rst Tour is all about that as well and Graham – in association with Installer – will be inviting you all to see if you have the football skills required to win at the popular (and marginally addictive) Game of Throne. Kicking a football into a toilet might sound simple enough but trust us – it’s not!

The Customer F1rst Tour

Graham understands that installers are incredibly busy. With so much news and so many different benefits now available – the Customer F1rst Tour does what it says on the tin: it’s all about putting you first and ensuring that that you have a wealth of information and benefits at your disposal. Adding value is what it’s all about – helping you to become more profitable and productive, knowledgeable and to secure more business. And if we can do all that over some food while kicking a football into a toilet – well, we’re onto a winner.

For further information, visit: www.grahamtour.co.uk

The Customer F1rst Tour Dates – September

Date	Branch Location
Tuesday 6th	Dundee
Wednesday 7th	Edinburgh
Thursday 8th	Glasgow – Hillington
Friday 9th	Bellshill
Tuesday 13th	Dumfries
Wednesday 14th	North Shields
Thursday 15th	Leeds – Brown Lane West
Friday 16th	Doncaster
Tuesday 20th	Morecombe
Wednesday 21st	Bolton
Thursday 22nd	Manchester
Friday 23rd	Birmingham – Bromford Lane
Tuesday 27th	Norwich
Wednesday 28th	Ipswich
Thursday 29th	Colchester

The Customer F1rst Tour Dates – October 

Date	Branch Location
Tuesday 4th	Maidstone
Wednesday 5th	Ramsgate
Thursday 6th	Eastbourne
Friday 7th	Hove
Tuesday 11th	Bristol
Wednesday 12th	Gloucester
Thursday 13th	Reading
Friday 14th	Southampton
Tuesday 18th	Cardiff
Wednesday 19th	Exeter
Thursday 20th	Plymouth