When 43%* of people are prepared to give up beer to keep their Smartphones, it’s clear every business in the land needs to beef-up its mobile service.

And it’s not just beer they’re willing to ditch to stay connected – other national pastimes likely to get the push include: eating chocolate, watching cable TV and even shoe shopping.

Plumb Center, the UK’s leading supplier of plumbing and heating products, is responding to that demand this week by launching an industry-first mobile website.

The intuitive site gives installers details on more than 60,000 products, their availability and location. It also boasts an updated branch locator and customers can access their unique terms – all in the palm of their hand.

Society is changing – 95%* of Smartphone users are searching for local business details and 89%* use their phone throughout the day – so it’s a question of adapt or die.

Plumb Center’s Head of Marketing, Julie McLean said: “We are really excited about this development. Our state-of-the art website was developed with the help of our customers and we are now offering them the same service from their Smartphones.”

Visit www.plumbcenter.co.uk to see for yourself. You can also download the Plumb Center iPhone App from the App store.