VanExperience LIVE 2014, which closed its doors on Friday after two weeks at Prodrive in Warwickshire, welcomed around 1,800 guests, who drove more than 14,060 miles in almost 80 vans – the equivalent of 390.6 miles covered every hour!
The impressive event centred around a total of 2,125 m2 of temporary structures, which took 168 hours to put up, and offered attendees the chance to experience four practical activities; This Is Your Life – simulated black ice driving, Safety Aware – Adaptive ESP® and Collision Prevention Assist testing , Fuel For Thought – a competitive mpg challenge, and Traction Control – off-road vehicle handling.
As part of the event, which is now in its 11th year, invited van operators, across a wide variety of business sectors, were also treated to a full display of 227 vehicles including vans from 42 body builder and conversion partners, with Mercedes-Benz Vans experts on-hand to discuss Financial Services, Insurance, Approved Used and Service & Parts.
Paul Mercer, a Director of Bury St Edmunds-based vehicle broker Merbury Management, was among the guests attending VanExperience Live for the first time. He commented: “It’s been a fantastic day; staging an event as big and as varied as this must take a huge amount of organisation but everything ran so smoothly.
“It was great fun, and very entertaining, but I also learned a lot. The fuel economy performance of the Citan I drove was very impressive, but even more remarkable was the demonstration of all the various safety systems that Mercedes-Benz has developed for its vans. Having seen them in action, side by side with vehicles from other manufacturers, I can definitely say these are the safest vans on the road.”
Steve Bridge, Managing Director, Mercedes-Benz Vans, said: “VanExperience LIVE is considered to be the ultimate van test drive, and I am thrilled that so many customers and prospects came to experience the Mercedes-Benz range.
“Each day we had around 60% of attendees who had never been to VanExperience before, and they left with a fantastic understanding our products and our people.”