4 ways to steer your business through a period of uncertainty

Steering a business through a period of uncertainty is undoubtedly tough. Spencer Clark, Commercial Director at Vaillant, outlines how manufacturers can offer support to installers through unprecedented times.

Check in remotely

Heating engineers are well versed in looking after their communities – particularly elderly and vulnerable customers. Even if you can’t physically be at the property, you could lend a hand by checking in with regular customers to offer a remote system health check or energy efficiency advice via video call.
If the customer already has a vSMART control, consider installing the serviceASSIST app to get real-time notifications of faults without having to step foot on their property.
We have extended the length of our free trial period for serviceASSIST app for an additional three months to enable installers to offer this service to customers at no cost to themselves.

Tackle late payments

Late payments put tremendous strain on cashflow. But there are a number of ways to encourage your customers to pay on time. For example, moving away from accepting cash and cheques in favour of card payments is not only more hygienic, but also decreases the likelihood of excuses such as “the cheque’s in the post”.
Consider using mobile card terminals so that you can take fast, safe and secure payments on the go without the need for a telephone line.

Train and gain

Spending quieter periods to undertake the training you’ve been putting off will pay dividends in the future. It’s an opportunity to refresh your existing skills or train in new technologies, such as heat pumps, which could open up different revenue streams for your business.
Online training courses can be completed without leaving the house. If you want to brush up on your marketing skills, the Google Digital Garage offers free courses on everything from planning a social media strategy to SEO – with a certification up for grabs on completion.
Our online training courses are fully live and interactive, delivered by real people using genuine demo products to give installers a truly authentic experience from the comfort of their own homes.
Look out for Vaillant’s online training courses on sales, marketing and product coming soon.

Review your strategy

Time off from installation or servicing work may give you the headspace to plan your marketing strategy for when the situation improves, or review your current model to identify any gaps. So use this time to make sure your digital platforms – websites, social media profiles and online local directories – are all up to date and showcasing your newest work.
It’s also worth contacting recent customers who were satisfied with your work and encourage them to write online reviews and testimonials. Don’t forget to replenish branded materials with your logo, such as stickers, workwear and stationery, which, if you’re a member of a manufacturer’s loyalty programme, you may be able to get for free or at a reduced cost.
For more advice, resources or to access online training visit vaillant-advance.co.uk.

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