Can online reviews make or break an installer's business?

Our friends at websitebuilder.org take a look at online reviews, and if they can make or break an installer’s business.
Online reviews help us decide where/what to eat, what to watch, what to buy and what to sell. They have become an integral part of who we are as a consumers and business owners. They have a huge impact on how well businesses do or don’t do. They have become the go-to way to make decisions about places we have never been and with the seemingly endless amount of options we have as consumers nowadays, they are one of the only ways to narrow down our choices as consumers. The infographic below shows how consumers read and use online review sites in numbers.
Facts: 68% of millennials trust online reviews most, as opposed to 34% who trust television advertisement and on average they produce an uprise of 18% in sales. In addition, 90% of consumers read less than 10 reviews before forming an opinion about a business which means these decisions being made are made quickly, without much hesitation.
Impact of reviews: Online reviews have a huge impact on both businesses and consumers. The impact can be positive or negative. For example, for every star a business gets in their rating, their sales revenue will increase from approximately 5-9%. At the same time, 22% of consumers will not purchase a product after reading just one negative review about it.
Fake reviews: A common misconception about online reviews is that they are all genuine reviews. This is simply not the case. Only 27% of consumers will trust an online review if they think it is authentic even though a whopping 30% of online reviews may be fake. In fact, New York regulators settled with 19 companies for $350,000 in total fines in a crackdown on fake reviews.
Best online review sites by industry: There are tons of online review sites in the internet world but they are not all created equal. The best online review site is also different depending on what is being reviewed.
Case study analysis: Through some case study analysis we found out just why some of these websites are the best. We found that restaurants that boost their Yelp rating by one star can increase their revenues by 5% to 9%. Furthermore, 98% of consumers found that TripAdvisor hotel reviews accurately reflected their actual experience and 61% of Glassdoor users report that they week company reviews and rating before making a decision to apply for a job.
Influence of social media on online reviews: It has become quite apparent that social media now has a huge influence on consumers nowadays. In fact, 55% of consumers use Facebook as a place to learn more about brands and when retailers replied to negative reviews on social media and online ratings sites, a third of customers either deleted their original negative review or even replaced it with a positive review.
onlinereview-infographic-by-websitebuilder.org