Can “try-before-you-buy” initiatives benefit installers?

Franco Miceli, the Operations Director at HomeServe Alliance, looks at how “try-before-you-buy” initiatives can benefit installers:

HSA_Installer_April2015_660x330_v1When I hear or see the words “try-before-you-buy”, I think of the stands that I come face-to-face with in a supermarket that allow you to try a new cracker, or some new drink, or some other low cost product before you buy it. What I don’t think of, is a franchise that will grow my business, and invest in me, without a large financial commitment or tie-in for a long time. Nevertheless, HomeServe Alliance are doing just that.
Getting the tools
HomeServe Alliance will give you all the tools and the backing you need to grow a successful business: a state-of-the-art website, Social Media and Internet Marketing (SEO and PPC), procurement benefits and finance options to mention a few. We’ll even design and manage the marketing for your brand. These tools are only accessible by the larger heating businesses and are now available to you without the commitment of a long term agreement.
Just to satisfy my own curiosity, I wanted to see if I could find out how much an infrastructure like the one I just mentioned might cost, so like everybody else, I turned to Google. A few searches later and I was confused.
The minimum business Search Engine Optimisation (SEO) package was £500 per month, but it wasn’t clear what I would get. I didn’t know if I needed an ecommerce package or just web design, and when I was looking for the costs of Pay Per Click advertising, I landed on a site the stated the following; “budgets ranging from $50 per month to $500,000 per month and even more”. At that, I felt I was never going to understand how much all the elements a HomeServe Alliance, 5-year term franchise offering would cost, or even if it was something I could afford.
Tapping in to the power of the our brand and the proven marketing methods that have secured over 2.1 million customers, 5 million policies and an 82% retention rate in just 20 years, HomeServe Alliance will utilise both online and offline marketing to its full potential to get your business and your products in front of your prospects and provide you with the infrastructure to generate leads to convert to installs….but there’s a difference.
Sharing the risk
If you go out to buy these separate elements for your business, once you’ve paid the bill, that’s it. You’ve paid, and if it doesn’t work, well that’s a lesson learned. It’s entirely your risk. As part of a HomeServe Alliance franchise, it’s different – we share the risk.
So, what’s in it for us? A franchisor makes its money, by taking a small percentage of the revenue it’s helped you secure. That means that if the website, the SEO, the PPC, and everything else we do for your business, delivers, then the franchisor gets their share. So, we’re in it together. HomeServe Alliance doesn’t act like a typical supplier in the market – we care.
But hang on. I hear you question “a franchise agreement and long term commitment with no security that it will deliver?” HomeServe Alliance totally gets that. That’s why we have something that’s unheard of in this sector – a try-before-you-buy option.
We’re so sure that with our tools and your experience, we can grow your business and increase your revenue, which is why we will work with you for a six-month trial period. After that, if you don’t like it, you can just walk away. On the other hand, if you do like it, we can move in to a more secure relationship, where we can really ramp things up.
If your business has four or more engineers, an office with three or more customer support staff, and an appetite to grow the domestic part of your business, contact Franco Miceli, the Operations Director at HomeServe Alliance.
Tel: 02036 422764 | Email: