Advisory

Understanding Installer Preferences: The Key to Effective Trade Marketing Strategies

There’s a persistent assumption running through building products marketing: that the homeowner is the real decision-maker, and the installer is simply the last mile. Win the consumer’s attention, and the specification follows. The data doesn’t support it. The numbers below are UK proof points drawn from the Voice of the Installer Research Report: Loyalty, Incentives […]

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How tradespeople can win with Amazon Business

In the fast-moving world of trades, every minute counts. You’ve built your reputation through years of hard work, but are you applying the same level of expertise to your business operations and how you buy for work? That’s where Amazon Business comes in. It brings together everything you love about Amazon: the trusted experience, wide […]

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Consumers ‘strongly advised’ to check new heating technologies are a viable option for their property

Consumer advice experts at The Heating Hub have warned consumers not to get ‘hooked’ on the latest technologies in the drive to reduce carbon emissions, saying they should focus on selecting the most appropriate system for their household requirements. The government recently announced ambitious plans to install 600,000 heat pumps per year by 2028 and […]

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How tradespeople can avoid being stung for tax they can’t afford due to Covid-19

If you’re a self-employed tradesperson there are things you can do now, before January’s tax return deadline, to avoid being stung for tax you can’t afford. Anish Mehta, UK Managing Partner at APARI, explains: As a result of Covid-19, many self-employed people will be worried about how they’re going to pay their tax bill. You […]

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Opinion: The real benefits of smart controls

According to a YouGov study smart home devices are becoming more prevalent in UK households. In exploring this growing trend, Gareth Ash, Marketing and Technical Support Manager at Danfoss, considers the real benefits of smart heating controls. YouGov’s Smart Homes 2018 Report found that close to a quarter of Britons own one or more smart […]

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