Drayton launched its professional Instagram profile, specifically for heating engineers and electricians.
The new profile, @DraytonHeating, will be used as a platform for installers to share their recent installation photographs using the hashtag ‘#DraytonControls’. Installers can also expect to learn more about Drayton’s range of products and be the first to hear about new launches, receive top tips and installation advice, find out more about training options and check out installations from their fellow tradespeople.
Trade Marketing Manager at Drayton, Clare Weller, said: “We are always looking at new ways to keep in touch with our customers and using the best channels available.
“Instagram has a growing community of installers, which gives us an opportunity, alongside Twitter, Facebook and LinkedIn, to engage with customers who are recommending and fitting our products. The nature of the channel means that not only are we able to interact with followers by announcing product updates, but we can also answer queries and showcase the great work photographed by installers.”
The new Instagram channel, https://www.instagram.com/draytonheating/ , is part of a wider strategy to support installers and expand the Drayton communication network.
For more information on Drayton, visit www.draytoncontrols.co.uk.