Guiding bathroom efficiency

Guiding bathroom efficiency

Following on from the success of last year’s The Guide – Bathroom planning and installation for installers, iflo has developed a sequel that will focus on helping installers to better understand the need for better water efficiency in the bathroom.
Working once again in collaboration with Installer, iflo has developed The Guide – Better bathroom efficiency to help installers understand the anticipated demands of customers in the future. Combining expert advice, industry insight and product information, this new version of The Guide will focus on the increasing interest in installing products in the bathroom that are more efficient in terms of water usage and energy saving.
Jo Axtell, Senior Marketing Manager for iflo, explains why there is an increased need for installers – and ultimately customers – to be made more aware of water efficient products and the impact they will have on the bathrooms of the future.
The focus of The Guide this year is to look at the increasingly important topic of sustainability. The articles will help installers to understand the role they can play in improving water efficiency. Using statistics, we are able to talk informatively about both water usage and the efficiency of our products helping to clarify the key topics to the installer.
“Having explained what the various statistics and schemes mean, we will also explain how this information can be used to influence and inform customers to make better decisions about which products to choose. So, the benefit of The Guide for the installer is that it can be used as a reference point when talking to the homeowner to encourage them to look at alternative iflo products.
Future of bathroom design
Consumers have become more aware of the diversity of options available to them – through the internet, DIY stores and high street retailers – and, as a result, have become more demanding in terms of what products they want and how their bathrooms should look. Equally, in tougher financial times, people look to improve their homes rather than moving to bigger properties.
We have seen a real change in the bathroom design process in recent years. With fewer people moving house, installing a new bathroom is one way they can give the house a fresh look ,” explains Jo.
“However, it is still regarded as an investment, which means they will shop around prior to making a decision and come to the designer or installer with specific ideas of how they want their bathroom to be styled. We expect this trend to continue and the homeowner will remain actively involved in the decision process, working with the installer and using their insight to help them make the decision.
“In terms of installation, as bathroom products become more technologically advanced and new technologies are introduced, it becomes necessary to learn new methods of installation. iflo endeavours to make products as easy as possible to install. To help installers as much as possible, we focus heavily on training our branch colleagues and provide easily-accessible technical data to answer any questions a bathroom installer might have.
The need for efficiency
The Government’s current drive for increased awareness of better efficiency in the home has been widely adopted and promoted by the plumbing industry, leading to an increase in the amount of products available that will save energy and/or water. As fuel bills continue to rise and water meters become a standard, homeowners will begin to look at ways to cut their monthly outgoings – and this presents a perfect opportunity for the pro-active installer.
As the awareness of being environmentally friendly increases, we have seen homeowners take a real interest in installing Eco products within their home. This trend hasn’t only been prompted by legislation, but also the realisation of the economic benefits it can bring. A WC cistern with a dual flush action and delayed inlet value will offer the same performance but using less water and therefore saving the homeowner on their household bills.”

“The impact of the introduction of the Green Deal may have a small indirect impact on the bathroom market. Although it does include efficient hot water showers and taps, it seems that the scheme is currently focusing on energy efficiency installations such as boilers, double glazing and loft and cavity wall insulation rather than the bathroom. However, we do expect to see it prompting the homeowner to look at implementing more energy efficient methods throughout the home.

Summing up
As well as providing expert insight into the facts behind water efficiency and energy saving in the bathroom, The Guide will also contain all the essential information about the relevant products to allow for accurate planning, design and installation.
We are keen to make sure all installers and plumbers are educated on our products, and The Guide will enable us to do this. Offering advice on a range of relevant topics we are trying to equip the installer with all the knowledge they need to overcome any challenges or issues.

“Using the expertise and knowledge from our own colleagues, The Guide showcases how iflo is a reputable voice for the industry, who can offer insight on a multitude of situations.