Arctic Hayes (part of DiversiTech) has launched its newly updated product catalogue, introducing improved product imagery, clearer product organisation and updates across several key ranges to support UK plumbers, heating engineers and merchants.
The latest edition has been redesigned to improve usability across the printed catalogue and the digital flipbook version, making it easier for professionals to find the tools and consumables they need quickly and efficiently.
These improvements reflect ongoing product development within Arctic Hayes and ensures that discontinued items have been removed, while key ranges benefit from enhanced product visuals and refined product grouping.
Improved imagery and product presentation
Several core ranges now feature updated product photography and real-world action shots to better demonstrate product use and application:
- Pipe Freeze – this flagship collection now includes refreshed product imagery and installation action shots to highlight its reliability and ease-of-use.
- Smoke range – brand-new product artwork and clearer grouping, for quicker identification of the correct smoke products for testing and fault finding.
- Soldering – refreshed product imagery and removal of discontinued lines.
- HVAC – additional action shots highlighting product applications
Updated ranges and improved catalogue navigation
Alongside improved visuals, several sections have also been updated to ensure the catalogue reflects the current Arctic Hayes product offering:
- CO & Smoke –introduction of a dedicated double-page spread for the COA10 carbon monoxide alarm.
- Servicing Essentials – new bucket products added, pages reorganised for improved navigation.
- Servicing Tools – new action imagery for the pipe cutter alongside improved layout.
- Washer Kits & Washers – updated product descriptions and improved product naming for easier identification.
- Gloves Range – a complete reorganisation to reflect the latest ranges.
DiversiTech UK Managing Director, Lee Parsons, said:
“The new catalogue continues Arctic Hayes’ commitment to providing practical, installer-focused solutions backed by strong visual guidance. It’s a much more efficient product reference for everyday work on site, plus having printed and digital versions means installers, merchants and distributors can access the same clear product information whether browsing online or using the catalogue on the trade counter.”
View at: arctichayesltd.paperturn-view.com/catalogue-flipbook
