Industry backs major new trade show Installer2015

Installer2015 – the new plumbing and heating exhibition being produced by Installer magazine – has been given a very positive thumbs-up by many of the industry’s major manufacturers and suppliers.
Industry backs major new installer trade show“Worcester believes the whole industry would like to see a national exhibition focusing on the most important person in our industry, the installer,” said Martyn Bridges, Director of Marketing and Technical Support, Worcester, Bosch Group
Julie McLean, Head of Marketing, Plumb and Parts Center, said Plumb and Parts Center is pleased to support Installer2015. “This is an exhibition that looks set to change the way the industry interacts face-to-face with installers.”
And Haimish Mead, Marketing and Communications Director at ADEY Professional Heating Solutions, said: “This company was started by an installer looking to engage with heating and plumbing installers, which makes the collaborative nature of Installer2015 particularly exciting.”
Capturing the imagination
The launch of any trade exhibition has its challenges, but Installer2015 seems to have caught the imagination of industry insiders who see the value in a trade show that focuses on the core needs of UK plumbing and heating engineers.
“Installer2015 promises to be an unmissable hands-on event, allowing us to not only demonstrate our latest innovations, but also to reach a national audience of engaged installers ready to do business,” said Mira Showers Marketing Manager Roger Crabb.
Meeting expectations
Asking installers to take a day off the tools does come with a level of responsibility – not to mention expectation. There has to be a value, there has to be some kind of payback – either in terms of knowledge learned or money saved – preferably both.
“We’ve got to deliver something that’s truly worthwhile,” said Installer Managing Director Eoin McManus. “And to this end we’ve engaged with installers and our industry partners to help us shape a trade show that is absolutely fit-for-purpose.”
Installer2015 is promoting an ‘interactive day out’ – a hands-on experience that aims to have installers leaving the event saying: “We DID this at installer2015” rather than “we SAW this at Installer2015”.
This a very clear distinction for this new installer trade show because research indicates that while installers like to see what’s new, they also want to get to grips with it – take it apart, see how it works, and see what makes it better.
“Installer2015 has the potential to showcase heating technologies to installers in a very practical way – and we’re really excited to be involved,” said Baxi Marketing Director Andrew Keating.
partnersTaking part, taking apart
Throughout Installer2015, manufacturers will be offering a chance to get ‘hands-on’. Visitors will be actively encouraged to dismantle a whole range of different products – in fact, some exhibitors will be positively encouraging this level of interaction with time challenges and  competitions.
“There’s nothing quite like getting hands on with products to really understand the numerous benefits they hold for the installer,” said Geberit Marketing Manager Sara Johnston.
Some exhibitors are keeping their plans under wraps and using Installer2015 to introduce their very latest products and technologies to UK installers.
“We are looking forward to launching some exciting new products to a fully engaged audience and gaining some invaluable feedback on how to meet their needs even better in the future,” said Triton Showers’ Karen Wise.
Supporting success
But Installer2015 is also about sharing information, it’s about business support and helping installers and plumbers run more successful and profitable businesses.
Gas Safe Register, for example, will be at the show advising installers on all gas-related issues, and Homeserve Alliance, experts in digital marketing and business development for the heating industry, will be on hand to show how businesses can reach their true potential.
“We’ve thought a great deal about the whole visitor experience,” said Eoin McManus. 
Visitors to Installer2015 will enter the show through a tunnel that serves as an audio visual gateway – during which installers are welcomed to the show and are given an idea of what to expect during their visit.
Emerging from the tunnel, installers will find themselves at the heart of the show dominated by the Plumb Center Café and the Installer2015 Demonstration Arena.
The Demonstration Arena will direct visitors to every corner of the show – highlighting exactly what’s happening on what stand and what not to miss.
“It’s all about effectively connecting people – installers and plumbers – with exhibitors that have something valuable to offer,” said Eoin McManus.
And when you’re ready for a sit-down, the Plumb Center Café offers a hub of social interaction where good food and information sharing go hand-in-hand in some pretty ‘surprising’ ways.
An event to remember We hope to welcome installers from all over the UK to Installer2015 – and we are committed to making it a day to remember.
Installer2015 takes place at The Ricoh Arena in Coventry on 12, 13 and 14 May. REGISTER TODAY FOR FREE.