New special features at Installer2016

Installer2016 welcomes a host of new exhibitors and launches an even more ambitious programme of special features – all aimed at providing UK plumbing and heating professionals with an exhibition totally focused on them.
Following the success of Installer2015 at the Ricoh Arena in Coventry last year, a new and even more feature-packed Installer2016 returns to the popular Midlands venue from May 10-12.
Installer2016 is being produced by Installer magazine – who are firmly committed to developing a national exhibition totally focused on the UK’s plumbing and heating engineers.
Building on success
“Last year’s launch event was a big success – attracting nearly 3,000 visitors – 90% of which were installers,” said Event Director Eoin McManus.
“This year, we’re aiming to attract even more installers with an event programme full of new features and attractions, while at the same time retaining our ‘hands-on’ focus – where installers have the opportunity to really get to grips with the latest products and technologies.”
New tradeshow features
Included in the range of new features this year, Installer2016 is introducing the Installer Plaza (pictured above) – a social hub at the very heart of the show sponsored by Plumb Center and Parts Center in association with Nest and Milwaukee Tools.
Installer Plaza is a café, a meeting place, a forum and a performance area – all wrapped into one. Throughout the day, the Plaza’s performance stage will host everything from live music and special appearances to debates and informal chit-chats. The emphasis here is on fun.
GoTAs is Installer Game of Throne – a football sensation that’s sure to capture the imagination and competitive nature of installers.
Can you chip a football into a toilet from five metres? Give it a go on Graham, The Plumbers’ Merchant stand located near the the show entrance.
Elsewhere on the exhibition floor – and also new to Installer2016 – is the (slightly more serious) InstallerBUSINESS. Throughout the three days of the show, this seminar theatre will host debates, Q&A sessions and seminars that will explore the issues and challenges facing UK plumbers and heating engineers.
The seminar programme will focus on skills – unlocking the business possibilities of growth areas such as underfloor heating, wetrooms, wood-burning stoves and oil. We’ll also be looking at how to run more efficient businesses by looking at online and social media, customer service, professionalism, training and repeat business.
This year’s event also sees the introduction of a boiler clinic – which essentially takes the helpline capabilities of the industry’s leading boiler manufacturers and puts them on the exhibition floor. This is the place to bring yourt echnical questions and installation queries, and let the technical helpline staff come up with the answers.
Communities in the trade
Installer2016 also welcomes HETAS and OFTEC, which will occupy specialised ‘villages’ within the show. Both organisations will be supported in their respective villages by their associated businesses and suppliers – all offering advice and support, and promoting the business opportunities of oil, biomass and solid fuel heating appliances.
And for something completely different, Boiler Art will make a uniquely creative mark on Installer2016. Sponsored by Baxi, this art installation is a collaboration with the University of Coventry’s School of Fine Art. Baxi, in association with Installer, has commissioned three artists to take one of their boilers and turn them into works of art.
This feature redefines sculpture and will have you looking at boilers in a totally different way.
Highlighting the high points
David KurkOur roving reporter, David Kurk, is returning to Installer2016. David will seek out what’s happening on the exhibitor stands around the show and broadcast all the action – and the reaction – back to a huge LED screen located in the Installer Plaza.
YouTube phenomenon Plumberparts – whose videos have had over 10 million views – will also be joining us at Installer2016, dispensing the unique brand of ‘honest reviews and advice’ that its 37,000 followers are after. Plumberparts will be at the show – working the aisles, meeting installers, appearing on the performance stage and producing special Installer2016 YouTube videos. He tells it like it is!
But the real stars of Installer2016 are our exhibitors – representing the plumbing and heating industry’s leading brands. From boilers to controls, and from pipes, valves and fittings to business support services and underfloor heating – this year’s exhibitors (some of whom are represented in the right-hand panel) are gearing up for some serious ‘hands-on’ interaction with installers.
At last year’s show (Installer2015), 82% of installers said they found new products and services, and an equal number regarded Installer2015 as being in tune with what’s going on in the market. 84% learnt something new about the products they install, and 86% said their visit to the show was a worthwhile investment of their time.
What installers want
“Statistics like these would indicate that we’re heading in the right direction in terms of what installers want from a trade show,” said Eoin McManus. “But we need to build on these expectations, because if installers are going to take a day off the tools to attend Installer2016, it’s up to us to make sure it’s a worthwhile day packed with value.
“We’ve looked at every aspect of this exhibition and I’m confident in saying that Installer2016 is building on the success of last year’s event. There’s lots more to see, do and interact with – plus, of course, those all-important giveaways and special offers, including the new Installer2016 Voucher Book – packed full of special money-off offers from our exhibitors.”
For more information on Installer2016, and to register for your FREE TICKETS, visit www.installer2016.com