iZettle launches with EE in Britain

iZettle mini chip-card reader turns businesses’ smartphones and tablets into credit and debit card readers. Up to £283m currently owed to plumbers, electricians and builders by late or non-paying customers.
iZettle mini chip-card readers, that turn smartphones and tablets into mobile payments terminals, can be purchased exclusively in 297 newly designed EE stores across the country and from EE’s telesales channel.

iZettle’s mobile payments card readers, which can be used with iPhones, iPads, and more than a dozen 2.1 and higher Android smartphones and tablets including the Samsung Galaxy range, cost £20 in EE stores and come with a £20 voucher that can be used towards iZettle transaction fees. With iZettle merchants can accept Visa, MasterCard, American Express and Diners Club payments. There are no lengthy sign up processes, no set up fees, no monthly fees and no minimum spend. iZettle merchants are simply charged 2.75% of each payment.
“The beauty of iZettle is that it’s simple to use, totally secure and takes seconds for a transaction,” said Jacob de Geer, CEO and co-founder of iZettle, which is used by more than 75,000 small businesses and individuals in six countries.  “Whether you are a cabbie, florist, tradesperson or a courier, iZettle gives you the flexibility to operate in both cash and cards.”
Research revealed by EE, which has just launched its new superfast 4G and fibre brand in the UK, shows that small electrician, plumbing and building firms alone are currently owed up to £5,000 each by late or non-paying customers – equivalent to £283m.  To compound the late and non-payment issue, tradespeople are investing an average of 36 days every year chasing overdue customer bills. Even based on minimum wage rates, that means the time spent chasing customers for payment costs tradespeople up to £125 million a year.
Gerry McQuade, Chief Marketing Officer at EE said: “iZettle is a revolution for small businesses and consumers across the nation. The aim of our new superfast EE brand is to make businesses’ digital lives easier and ultimately more profitable through technology. Businesses and consumers are on the cusp of mobile payment transformation and we are delighted to bring iZettle to market, enhancing our mobile payment portfolio.”

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