Mira Showers will return to InstallerSHOW this year with a clear focus on the day-to-day pressures facing installers, both on site and when running a business.
The company’s latest Pulse research highlights the scale of those challenges, with installers balancing customer demands, cash flow pressures and long hours, often at the expense of their time outside of work. It also points to a growing need for practical, experience-led support that reflects the reality of working in the trade.
In response, Mira is using its presence at this year’s show to put the installer community at the centre of its stand, creating a space designed not just to showcase solutions, but to reflect and support the lived experience of installers themselves.
At the heart of the stand will be a large, interactive Installer Community Wall, designed to encourage installers to share advice, insights and experiences with one another. Focusing on improving installs, running a business and managing work and life, the wall will create a live, evolving snapshot of the conversations shaping the trade, while giving installers the opportunity to learn directly from their peers.
Dan Martin, Head of Installer Comms at Mira Showers, said:
“Installers are increasingly time-poor and dealing with pressures that go well beyond the job itself. What we hear time and again is that practical support and peer-to-peer advice can make a real difference day to day. Our aim at InstallerSHOW is to create a space where that community can come together, share what works, and take away ideas they can apply straight away.”
This focus on community sits alongside Mira’s continued commitment to product performance and reliability. Visitors will be able to explore a selection of the company’s latest products, including the Mira Activate with ColdBoost, and speak directly to the team about installation, performance and best practice.
The stand also brings to life Mira’s wider approach to supporting installers beyond a single interaction or project. Its InstallerPRO platform brings together training, technical guidance and business support in one place, giving installers access to practical tools, resources and advice they can use day to day, both on and off site.
Together, the stand activity, product showcase and InstallerPRO platform reflect a broader shift in how manufacturers are engaging with the trade, with increasing emphasis on building long-term relationships and supporting installers across every aspect of their role.
Mira Showers will be exhibiting in Hall 4, stand 4G24.
