Mira Showers celebrates 100 years of innovation

This year, Mira Showers celebrates 100 years of innovation, so the shower manufacturer took a look back in time, in this article:

From designing the world’s first thermostatic valve to ensure safer everyday experiences, to delivering moments of reassurance through outstanding service, Mira continues to shape the future of showering around the moment that will always matter the most – yours.

Pictured: Leonard valve

Mira has been working side‑by‑side with installers for 100 years and to say thank you for their continued loyalty and support, as well as to mark its 100th year, Mira has launched InstallerPRO to offer exclusive rewards, training and support for Installers.

InstallerPRO is a new, free membership programme designed exclusively for independent trade professionals, recognising the hard work of installers and providing ongoing support to the community. It offers priority technical support, business development tools and the latest professional training – plus a range of merchandise, installer kit and retail voucher rewards.

InstallerPRO’s exclusive rewards programme recognises installers’ commitment to specifying and fitting selected Mira Showers products. Members can earn points simply by uploading details of their installations to the InstallerPRO website from across a selected range of products. This includes Mira’s full digital range right up to their latest addition – the Mira Activate. Plus, with the eligible product list being expanded all the time, points can be earned for even more products in the coming months.

A historical picture of Mira’s production

For Mira, giving back also goes beyond the bathroom. With the community a prominent feature throughout Mira’s lifetime, its community partnerships are just as meaningful. Through sponsorship of their local sports teams, Cheltenham Town Football Club and Gloucester Rugby Club as well as partnering with local charities, Mira continues to take its community responsibilities seriously, and 2021 is no different.

Looking to mark their 100th birthday in a very special way, Mira has set an ambitious target of raising £100,000 for their 2021 charity partner Sue Ryder, supporting this incredible team of people to ensure the charity can continue to be there when it matters for those who need them.

Mira has been making moments in showering and within their community for 100 years, so why not take a moment with Mira as they look forward to the next 100?

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