Multi-million pound campaign for Vaillant

Vaillant has launched a multi-million pound multimedia marketing campaign targeting homeowners.
The activity will see Vaillant’s award-winning domestic ecoTEC boiler range promoted on radio, in national newspapers, online and via direct marketing.
The campaign seeks to boost demand for Vaillant’s heating products during the winter months, and will support installers by generating qualified leads.
The all-new creative conveys Vaillant’s reputation for quality, performance and reliability through a series of numbers that give reassurance and confidence and support the assertion Vaillant is the UK’s number one boiler brand.
Statistics highlighted include the 18 Best Buy accreditations awarded to Vaillant by Which? magazine for the third year running and the5-year guarantee available on all ecoTEC domestic boilers until 31st December. The entire campaign is supported by a bespoke campaign website, www.VaillantThinksAhead.co.uk, and a short movie supporting the campaign can be viewed on YouTube.
Mark Derbyshire, commercial director at Vaillant comments: “This is a carefully crafted campaign that we think will resonate well with our target market, and the scale of the investment we’re making will ensure strong awareness throughout the peak heating season.
“We know our customers are considered and analytical, demand the best but look beyond marketing hype for when making purchase decisions. The campaign message and creative is therefore intuitive, warm and reassuring, allowing the numbers that combine to make Vaillant the number one boiler brand in the UK to speak for themselves.”

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