A new boiler can boost the value of a customer's home, save them money & the environment

When advising customers on when to replace their boiler, it’s important to offer the full picture.  You, as an Installer, will often come across families who are so tired of boiler breakdowns and the repetitive call outs.
You have the opportunity to offer a second option of installing a new boiler, which could offer many different benefits to the customer.
With the help from YourRepair, we have put together some of the top reasons that homeowners should be aware of when considering upgrading their ageing heating system.
A new boiler adds value to their home
According to research by Safe Store, a new boiler can increase the value of their home by 1.9%. With the cost of purchasing and installing a new boiler running up to around £1,900, this might seem like an avoidable expense for many homeowners. However, it’s important to note that this simple upgrade to their home could increase the value of a £200,000 property by £3,800. This is an automatic return on their investment. Even if the homeowner isn’t planning to move house for the next few years, if the boiler remains in warranty, it will be a huge benefit for buyers.
New boilers are more energy efficient
Consumers are looking for energy efficiency not only as a way to save money but out of environmental concerns, too. By encouraging your customers to ditch their old boiler and replace it with an energy-efficient one, they could cut their carbon emissions. Around 60% of household carbon emissions come from heating alone. According to one study, replacing a mid 70s boilers with a new energy-efficient condensing boiler can save 1.92 tonnes of CO2 per year.
Effective heating can slash energy bills
In addition to the environmental impact, customers can also expect to see a huge reduction in their energy bills. Upgrading from a G-rated boiler to an A-rated boiler could slash energy prices by £340 per year. It isn’t just the boiler which offers benefits, customers can also have greater control over their heating through thermostatic valves and modern smart controls. As more and more consumers are switching on to the idea of smart meters, the idea of smart controls are becoming more commonplace.
Other things to keep in mind
So we have now covered the main financial benefits for the homeowner. But here are a couple of additional benefits & advice which is good to keep in mind.
Reduce the number of call outs
It’s important to highlight to the customer that the next potential breakdown of their old boiler could happen in the middle of winter. While some customers will take the attitude they can just keep fixing their current boiler, it’s worth noting that boilers are typically built to last 15 years. If the boiler has already passed this threshold, it would be a good time to let them know about the benefits of upgrading.
Keep the boiler in warranty
If you do convince a customer to go for the upgrade, there is still an opportunity to upsell.
As we know, depending on the boiler you have installed, the standard warranty will range from 3-5 years. Though this is only true if they keep up with their terms and conditions, otherwise the warranty will be limited to 12 months.
To keep it valid the boiler must be serviced annually by a Gas Safe registered engineer.
So, regular boiler services are essential. Highlight the importance of servicing the boiler once a year, not only to keep the warranty intact but also to ensure continued efficiency.
It is also possible to offer YourRepair plans as part of the installation. The plans cover the heating system as well rather than just the boiler. This also includes a free annual boiler service that will ensure the manufacturer’s warranty. And on top of that, there is one port of call for servicing, central heating breakdowns, and if there is a fault with the boiler, we will organise the claim against the warranty on behalf of the customer.
When to make the pitch
Making the pitch to every single customer, regardless of the age of their boiler, is a surefire way to lose customers. Instead, you need to weigh the cost of a new boiler against the cost of future breakdowns. If you suspect the next breakdown will require the homeowner to replace the boiler anyway, you can save them the headache by highlighting the benefits outlined above. Above all else, highlight the importance of a reliable boiler and the impact it can have on their value of their home.

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