FRÄNKISCHE is helping merchants lead conversations around the future of plumbing through a nationwide point-of-sale campaign designed to support installer education on multilayer composite pipe (MLCP) systems.
The initiative has seen eye-catching educational displays introduced into merchant branches across the UK, including members of National Buying Group (NBG) and UK Plumbing Supplies (UKPS), with participating merchants committing to stock the FRÄNKISCHE alpex MLCP system. The displays equip counter staff with practical tools to explain the features and performance benefits of the system.
As an increasing number of installers look for systems that combine the speed and flexibility of plastic with the strength and performance of metal, the displays have been developed to help merchants confidently communicate the advantages of MLCP and support informed product selection at the trade counter.
The point-of-sale materials highlight key installer benefits, including improved flow performance, faster installation, leak-before-press safety technology, protected O-ring design, corrosion-resistant PPSU fittings and a 50-year design life. They also feature concise “merchant sound bites” and comparison guides, giving counter teams clear talking points to answer common questions and demonstrate what differentiates the alpex system from traditional alternatives.
To further support the campaign, FRÄNKISCHE has introduced a merchant engagement programme that recognises branches and teams demonstrating outstanding customer engagement and product knowledge, rewarding those who successfully champion installer education around MLCP. Rather than focusing on sales alone, the initiative celebrates merchants that go the extra mile in helping customers understand the benefits of modern plumbing systems and identify the right solution for their projects.
Remi Volpe, UK Managing Director at FRÄNKISCHE, said: “Merchants are often the first port of call for installers looking for advice, so they’re uniquely placed to influence product selection through knowledge and experience. We wanted to provide branches with engaging, easy-to-use materials that make conversations around MLCP straightforward and help installers understand what sets alpex apart.
“As demand for MLCP continues to grow, it’s important that merchant teams feel confident discussing the technology and the practical benefits it can bring. This campaign is about supporting those conversations, sharing knowledge and recognising the branches that are doing an outstanding job of helping installers make informed decisions.”
The campaign forms part of FRÄNKISCHE’s continued investment in raising awareness of MLCP technology across the UK market, helping merchants build confidence in the category while supporting installers as they increasingly adopt modern plumbing solutions.
Merchant branches participating in the campaign have received a suite of professionally designed educational displays that encourage conversations at the trade counter and showcase how the alpex system delivers faster installation, improved performance and long-term reliability. FRÄNKISCHE can also provide displays to additional merchant branches interested in supporting installer education around MLCP and stocking the alpex system.
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