With so many loyalty schemes currently on the market, it can be difficult to know which ones will provide the most beneficial rewards. David Cook, Baxi’s Sales Director, offers advice on the perks that can really make a difference to the efficiency of your business.
1. At the cost of £2.20 +VAT per notification, notifying the Gas Safe Register of every installation can soon become time-consuming and costly. Many loyalty schemes will offer installers free Gas Safe notifications to reduce the time and expense involved. Knowing that an installer is officially Gas Safe registered also offers homeowners added peace of mind.
2. Websites such as www.ratedpeople.com and www.findatrade.com help to ensure that consumers feel safe in the knowledge that they are dealing with the most reputable tradespeople in the area. These sites are a great platform for installers to sell their services and they drive business straight to the door. Some manufacturers have their own versions of these, such as the Baxi Find an Installer site, which are definitely worth looking out for. Installers can receive membership to our site as part of our loyalty package.
3. A number of companies will also offer a priority call-out service for installers who are registered on their loyalty scheme. Not only does this enable engineers to provide customers with a guaranteed next-day or even same-day call-out service from a dedicated team, but installers can also have access to a priority helpline. This can help minimise any time spent on technical questions as they can be dealt with quickly and efficiently, helping keep your customer satisfied.
4. While there are some free-ofcharge warranties currently available in the marketplace, a number of loyalty schemes also provide installers with the opportunity to buy warranty extensions. Having the ability to offer customers the longest available warranties on the market provides a massive advantage. Homeowners will have the utmost confidence in the installer as well as the products, which can have a hugely positive impact on sales.
