In today’s digital era, the need for quick and easy access to information is becoming increasingly critical. Your customers expect it, so why shouldn’t you. With the use of modern technology, manufacturers are becoming more interactive with installers, providing support across a number of networks by setting up a range of communication channels.
The results from our recent survey, demonstrated that Installers are becoming more technologically savvy by the day, with over 95% owning a smart phone. To keep up with this growing trend, Vokèra has been working hard over the past few years to develop its social offering, which includes, Twitter, Facebook, Instagram, YouTube and LinkedIn.
More recent developments have included a segmented approach to our Twitter pages, with three separate twitter handles to ensure we deliver a clear message to the correct audience. We have sent up @Vokera4Trade to offer you advice and support and @Vokera4Home, which you can recommend to your customers. Here we offer homeowners practical advice, and help promote the use of Gas Safe Registered installers. Also due to our recent work with a number of colleges across the UK, we have set up a dedicated page for students, @Vokera4Students, for the latest news, tips and offers.
By being active on social media, installers are able to receive the latest information and offers. In April we used our Facebook page to announce that our Vision combi and system ranges can now be purchased with seven years parts and labour warranty. Earlier this month we tweeted an offer from our Vokera4Trade page, announcing that installers can receive cashback when purchasing a five or seven year Vision from Graham when they are a member of the Graham Plumbers Club.
A picture is worth a thousand words, or so the saying goes. We felt it was important to provide a visual element, and add personality to the Vokèra brand and created an Instagram page. Here you can view pictures of Vokèra products, installers taking part in our new controls training course, along with getting to know some of the faces behind the scenes at Vokèra.
Not only is social media good for manufacturers to communicate with you, but also for you to communicate to your customers, offering end users advice and support on their home heating system. Building up a good rapport with customers is so important, we all need to know that whatever company we work with, that they care and are there when we need them, social media helps us more than ever to prove that we are only a tweet or message away!
So if you haven’t already, make sure you give us a Like and Follow to ensure that you are able to keep up to date with our company news and don’t miss out on our amazing offers.
[author image=”https://www.installeronline.co.uk/wp-content/uploads/2013/04/vokerblog_eleanor.jpg” ]Eleanor Fox, Marketing Director at Vokèra – Eleanor joined Vokèra Ltd in 2005, she is responsible for creating and implementing the Marketing Strategy, to maintain a strong brand position and good customer relations. Eleanor also heads up the company’s technical training team who help maintain professionalism and high standards in the industry. [/author]
