As part of our Business Advice series in partnership with Vaillant, Installer hosted a series of online training sessions with digital experts Shake and Speare.

Grant Robertson, Founder of Shake and Speare, Digital Marketing and Websites for Trades, gives his top tips and advice for heating, plumbing and renewables professionals to boost their online offering.

Covering websites, social media, SEO, Google My Buisiness, digital marketing, content and more.

All the sessions are available to watch on-demand. There’s no charge – simply click the links below, register, and you can view at your leisure.

What are the best ways to promote your business online?

First we’ll look at how your website can work for you. Then we’ll learn about the simple to use, but greatly rewarding Google My Business – plus there’ll be tips on how to optimise it. We’ll learn more about online advertising with Google and Facebook and also how you can leverage social media to connect with people in your service area.There’ll be lots of actionable takeaways rather than a straight lecture. Expect to be armed with information and tips you can actually use.

Link: https://www.crowdcast.io/e/what-are-the-best-ways

How to make the most of your website

We’ll go through the best way to set up your homepage, about page, contact pages and individual services to maximise your opportunities to win work and sell your business. You’ll learn the key features that your customers will be looking for and how you can implement them yourselves or with your designer’s help. There’ll be lots of actionable takeaways rather than a straight lecture. Expect to be armed with information and tips you can actually use.

Link: https://www.crowdcast.io/e/how-to-make-the-most-of-3

How to use online content to boost your business

What do we mean by content? It’s what you put out on your site and other channels. Things like blogs, videos, photos and more. You’ll learn different ways you can make the most of these and get answers to questions such as “Do I really have to blog? Surely that’s not for me”. We’ll also explore unusual ways to get your message out there. There’ll be lots of actionable takeaways rather than a straight lecture. Expect to be armed with information and tips you can actually use.

Link: https://www.crowdcast.io/e/how-to-use-online

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Shake and Speare, based in Bristol, takes pride in delivering quality web design, effective copy and engaging content thanks to our unique team of talented designers, writers and account managers. We specialise in designing websites for trades but work with companies in all sectors.

For more information, head to shakeandspeare.com