Refresh launches trade influencer service to connect heating installers with brands

Refresh – the Manchester-based PR and comms agency – has launched a new trade influencer service, set to match brands with recognised heating installers for brand partnerships, marketing and research projects.

The service will help businesses connect with and get their products and services out to heating installers across the UK, via a community of engaged, authentic ambassadors.

Refresh, which owns and operates the coveted Heating Installer Awards, will use its vast industry experience and contacts to match installers with building products manufacturers for product marketing campaigns, research projects, ambassador outreach and more.

Commenting on this, Lucy Moore, Associate Director at Refresh, said: “People buy people. In fact, word of mouth is still the top way of influencing people – 92% of people trust recommendations over any other type of advertising. So, with our extensive background of working with heating installers and the brands that want to target them, our next logical step was to launch a service that matched up the two.

“Our trade influencer service will help brands get their message out to heating installers across the UK, through key plumbing and heating ambassadors.”

Refresh already works with a number of brands across the plumbing and heating sector including LG and Uponor.

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