SPONSORED
This December, The IPG is sprinkling some festive mischief across its nationwide network of independent plumbing, heating and bathroom stores with the launch of its playful yet meaningful Elf & Safety Christmas Charity Campaign.
Running throughout December, the campaign brings together light-hearted in-store entertainment, a feel-good fundraising challenge and a brilliant cause: raising vital funds for the Royal Voluntary Service.
Mark Millar returns – as “Mark the Elf”
Taking centre stage is Mark the Elf, brought to life by TV personality and IPG brand ambassador Mark Millar. He’ll be popping up across The IPG community – spreading cheer, causing harmless chaos and encouraging installers, tradespeople and local shoppers to get involved.
His antics will be captured on camera to create engaging, shareable moments across social media, all designed to bring a smile to the trade during the busiest time of year.
Follow along on social media: Instagram | Facebook | LinkedIn | TikTok
How to Get Involved
Taking part is simple and every entry supports a brilliant cause.
1. Visit any participating IPG member store – Find your nearest store
2. Donate £5 to the Royal Voluntary Service and receive an official Naughty or Nice scratch card.
3. Scratch to reveal your fate…
- On the Nice List? You’ll be entered into that store’s prize draw to win a Deluxe Elf & Safety Kit.
- On the Naughty List? No prize entry this time – but the Elf still says thank you for donating! And yes, you can try again. There’s no limit to how many times you can enter. Every £5 donation helps someone in need this winter.
What’s Inside the Deluxe Elf & Safety Kit?
Each store will be giving away a fantastic seasonal bundle packed with trade essentials and festive treats. Each bundle is packed with practical trade favourites, including safety gloves, kneepads and more. And because wellbeing matters too, every prize now includes a special Elf-Goodies Kit, filled with festive fun such as elf aprons, Elf on the Shelf surprises, deluxe hot chocolate and cheerful elf treats for all the family. It’s the perfect mix of safety, practicality and seasonal cheer.
Supporting the Royal Voluntary Service
Every £5 scratch-card donation supports the life-changing work of the Royal Voluntary Service.
This charity plays a crucial role in communities across the UK – offering companionship, helping the NHS and providing practical support to vulnerable people. During the colder months, their work becomes more vital than ever, ensuring no one feels forgotten at Christmas.
Proudly Sponsored by IPG Suppliers
The campaign is generously supported by: Worcester Bosch, Wavin, Toolbank, Tissino.
Their sponsorship helps make Elf & Safety a standout festive initiative that brings together the trade, local communities and trusted industry brands.
A Fun and Festive Way to Give Back
Blending humour with heartfelt community spirit, The IPG’s Elf & Safety campaign offers a simple way for installers and local shoppers to support a vital cause while enjoying a bit of festive fun. Whether you’re popping in for materials or dropping by to take part, your £5 could help make someone’s Christmas a little brighter.
So, visit your nearest participating IPG member store and join in the festive mischief.
Terms & Conditions
Scratch cards cost £5 and do not guarantee a prize. Revealing you’re on the ‘Nice’ list enters you into the participating store’s prize draw for a Deluxe Elf & Safety Kit. Full competition terms can be found here: Full T&Cs
