Blue

Ideal Boilers team up with boyband Blue for latest marketing campaign

Ideal Boilers has launched its new marketing campaign for the heating season, featuring 90s boyband Blue. The boiler manufacturer has joined forces with the band to launch a series of new TV ads designed to promote the quality and reliability of its domestic product range. Created in 2019, the 30-second TV ads feature pop stars […]

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Ideal Boilers enlists boyband Blue to front its 2019 campaign

Ideal Boilers has signed up boyband Blue to front its 2019 campaign to engage consumers and installers. The band – who sold 16 million albums with hits such as One Love, All Rise and Fly By – star in a new series of tongue-in-cheek TV ads for Hull-based Ideal. The Find Your Ideal Match campaign […]

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