Eureka! Research

The power of the bathroom installer

Jane Blakeborough, Research Manager at the Bathroom Manufacturers Association, unveils the key findings of the latest research about how bathroom installers influence homeowner purchasing decisions: The impetus for the BMA’s May 2023 research, Understanding the UK Bathroom Installer, was borne from research in 2022 that showed the significant influence the bathroom installer has over the […]

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46% of consumers planning heating and plumbing work this year

Against the wider backdrop of the cost-of-living crisis – and with no sign immediate sign of relief for consumers or businesses – Eureka! has taken the pulse of consumers about their home improvement plans this year. The sector can take some reassurance from the fact that two-thirds of households are still planning work on their […]

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8/10 installers are concerned about rising fuel prices – New research out now

The post-COVID consumer boom in home improvements and renovations is abruptly coming to an end. Installers are now facing the ‘triple whammy’ of material cost inflation, surging fuel prices and order books dwindling. New research released by Eureka! seeks to shine a light on how tradespeople are struggling with these inflationary pressures and their confidence […]

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Apply to take part in market research for the chance to earn £75

Do you love talking about bathroom installations, designs and brands? If the answer is yes then you could get some extra money in your pocket by taking part in some exciting market research that we’re pulling together in collaboration with our insight partners at Eureka! Eureka! is planning some focus groups to take place in […]

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Revealed: The mental health realities for tradespeople working during the pandemic

New research by Eureka! looks at the extent to which tradespeople are struggling to meet unprecedented levels of customer demand for home improvements. The full Eureka! market report is available completely for free here. Some of the main findings include: During the past year, 4 in 5 homeowners have spent money on improving their home […]

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