Melanie Waters

New Checkatrade campaigns urge young people to consider trades careers

Checkatrade has launched two campaigns aimed at encouraging young people into the trades, after figures revealed a growing interest in careers such as carpentry, plumbing and electrics.   A campaign called ‘Get In the Game’ will gamify the industry by reimagining tradespeople in superhero gaming skins, turning tasks like wiring, brickwork and carpentry into ‘point of […]

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What is deterring aspiring female trade talent?

Melanie Waters, Managing Director, Trade-Up, takes a look at how the industry can attract more women into the trade: Construction and trades are a compelling and achievable option for new career seekers – whether they be adult learners, career switchers, or young adults looking to gain skills in a manual role. The industry is hungry […]

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