Did you know that consumers are 72% more likely to make a future purchase from a small or medium sized business after they follow or interact with them on Twitter? That’s why so many businesses are turning to social media sites to generate leads.
Which? Trusted Traders’ content and social producer has some top tips on how Twitter can boost business for installers:
Advertise your business online (for free)
The best thing about social media is that it’s completely free. It’s relatively simple and straightforward to set up an account on Twitter and once you’ve done this you can customise your profile according to your brand, specialisms and any useful information for customers. Get tweeting straight away to gain followers and keep your profile current by regularly updating your Twitter account. Let customers know what work you carry out, include a link to your website, if you have one, and include your contact details.
Interact with your customers
Once you’re up and running with your Twitter account, make sure to engage your customers. If you have recently renewed with a trade association or received a new review on an online profile, let your customers know all about it. Feel free to answer questions, as this can help cement your reputation as a knowledgeable and approachable trader. Potential customers may even feel like they’ve gotten to know you a bit before you’ve even turned up for a job.
Showcase your work with photos and testimonials
Are you in the middle of a job? Want to showcase to potential customers the quality of your work? Uploading pictures of work carried out will give testimony to the credibility of your business and, who knows, your followers might even share these pictures by retweeting them to their followers. If undertaking a large project, you can document this on your Twitter profile to give customers an idea of timescales relevant to the size of the work carried out. Putting a face to your business and conveying your personality will also make you seem more personable, and add value to your Twitter account.
Get advice from industry experts
As well as engaging with your own followers, you can also use Twitter to follow industry experts and find out valuable advice. The fact that Twitter is limited to 140 characters enables all this information to be broken down into easily digestible chunks.
Keep up-to-date with current news
When tweeting, you can use hashtags to keep up with current news and trending topics. This will help your profile stay relevant and, potentially, widen the audience you are speaking to. It’s also nice to know your trader doesn’t completely live under a rock.
For useful tips on how to get started and to get to know your hashtags from your retweets, we’d recommend taking a look at this useful guide: http://whi.ch/1yyJ1mG
If you have any further questions, follow us @WhichTraders and say hello. To stay up-to-date with the latest industry news, follow @installermag.