UK residents are missing out on benefits of renewable heating

UK residents are missing out on benefits of renewable heating

84% of UK residents don’t know that heat pumps are a potential renewable heating solution.
Innasol survey shows UK residents are missing out on benefits of renewable heating systems due to lack of awareness
According to a survey commission by Innasol, more than three quarters of UK residents do not know what constitutes a renewable heating solution.
The survey, carried out by Opinium Research and involving 2000 UK households, was undertaken to find out how aware UK residents are of renewable heating technologies and what they have done or plan to do to become more energy efficient. Most respondents were focused on relatively small measures such as energy efficient light bulbs and double glazing, with very few having looked at switching to a renewable heating solution. This is despite the fact that the majority of respondents were willing to install energy efficiency improvements if they could make an average saving of £247 per year – a figure far lower than what can be achieved by installing a renewable heating solution, which can cut your heating bill by over 45%.
The majority of UK residents are conscious of the need and benefits of reducing energy consumption and achieving energy efficiency. Yet most did not know that heat pumps and biomass systems are a potential renewable heating solution.
Key survey findings include:
• Around two thirds of all UK adults incorrectly identified wind turbines (65%) and solar PV (60%) as renewable heating technologies.
• Of the UK adults surveyed, 25% identified biomass boilers and 16% identified heat pumps as renewable heating technologies – these are the ONLY two completely renewable heating solutions.
• 81% agree that reducing energy consumption in their home is a good thing.
• Only two thirds (63%) of all respondents admit to having taken steps to improve the energy efficiency in their home in the last two years.
• The lowest level of monetary savings that respondents would consider as sufficient to make them install energy efficient improvements was on average £247 per year.
• Three in four (74%) said they did not know what a “biomass heating system” was. Only one in ten (9%) said they knew what it was, while 17% said they thought they knew what it was.
• A majority (55%) of respondents did not know where to get fuel for biomass boilers. 34% thought you could get fuel for biomass boilers from a specialist supplier. 14% thought you could get woodchips from a local shop or logs from the gardens for fuel.
• Three in four (75%) said they did not know what a “heat pump” was. Only 7% said they knew what it was, while 18% said they thought they knew what it was.
Silvio Spiess, CEO of Innasol commented, “The consumer survey shows a lack of awareness and understanding of renewable heating solutions. Nearly all respondents believe it is important to improve the energy efficiency in their home and to reduce their heating bills and yet many are unaware of the benefits or viable solutions available, or confused over the various government incentives. The Government must do more to combat this. If we can do more to highlight the benefits, there is no reason why these cleaner, greener and more affordable heating technologies cannot be as prominent in the UK as they are in other European countries.”

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