Vaillant’s latest TV ad focuses on the aroTHERM plus heat pump

Vaillant has unveiled its latest TV advert, as part of the multi-million pound ‘Why Wait’ brand strategy, which focuses on the aroTHERM plus heat pump,

In a first for Vaillant, the brand is building on the existing messaging which highlights the impact switching to an energy efficient heating system could have on reducing carbon emissions, the focusing on heat pumps as a sustainable heating technology.

Set to reach more than 2.4million homeowners, in addition to the 23.5 million reached since its initial launch in September 2020, this latest ‘Why Wait’ TV ad will air on on-demand platforms All 4 and Sky AdSmart over the coming months. It will continue to play an important role in raising consumer awareness of how a heat pump can help heat our homes efficiently and effectively, and, importantly, is and existing and proven technology that homeowners can benefit from today.

Alice Woolley, Marketing Director at Vaillant commented: “With a clear direction towards a low carbon future for our industry, at Vaillant we remain committed to supporting installers through our range of sustainable heating solutions, whether that’s an energy efficient boiler or heat pump.

“Our ‘Why Wait’ campaign, covers social, TV, radio and online media. As part of this long-term strategy, our latest TV advert is focused on raising homeowner awareness of heat pumps as one of the solutions which help in reducing household carbon emissions.

“By continuing to make the most of TV advertising opportunities, we’re helping ensure the Vaillant brand is at the front of homeowners’ minds when they come to update their heating system, which means our investment is also an investment in our loyal installers and their businesses too. To further empower this investment, we’re also committed to ensuring installers have the necessary skills and resources available to them, which is why we’ve developed a range of expert training courses for those looking to offer low carbon heating options.”

Whilst the new advert is focused on heat pump technology, Vaillant remains committed to engineering energy efficient heating solutions across its entire portfolio, which includes boilers, heat pumps and intuitive controls.

For the latest on how Vaillant can support you and your business, including information on free training courses, visit:

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