Worcester launches £1m campaign

Worcester, Bosch Group has launched a new £1 million multimedia advertising campaign to boost the industry and support heating engineers across the country during the key heating season.
Capping what has been a landmark year for the brand, as it celebrates its 50th anniversary, Worcester’s ‘Thank Worcester For That’ campaign, conveys the manufacturer’s reputation for innovation, quality and reliability. It also highlights the Which? Best Buy accreditations which the brand was awarded in August of this year.
Visible across a number of media platforms, Worcester has invested heavily in national TV and radio (both voiced by TV presenter Sarah Beeny), national and regional print, online search, direct mail and regional roadside billboard activity to support the campaign.
All creative outputs will have the same look, feel and call to action, with each element showing a range of people in everyday situations, enjoying the benefits of a fully operational heating and hot water system as and when they need it.
Sue Pennington, consumer brand manager for Worcester, Bosch Group, said: “This latest campaign is highly targeted to the needs and understanding of busy homeowners all over the country. By bringing back the well-known ‘Thank Worcester For That’ tag-line, from previous advertisements, we are demonstrating Worcester’s trustworthiness and loyalty to its customers and installers.
“The campaign for 2012/12 is amongst the strongest we have ever launched, demonstrating our first-class product offering within the heating and hot water industry and conveying our reputation for innovation, quality as well as reliability. It also incorporates our extended 5 year guarantee promotion and our recent Which? Best Buy accreditations.”
The advertising campaign will run throughout November. For more information on Worcester visit www.worcester-bosch.co.uk.

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