Cutterwell builds on decades of trusted cable management expertise from the Mita brand. In this exclusive interview, the company’s Managing Director, Richard Beale, shares with Rob Shepherd how a forward-thinking approach is shaping the company’s latest generation of solutions.
Q: Give us a bit of background about Cutterwell. What’s the story behind the company?
A: Cutterwell represents the next chapter in a longstanding cable management manufacturing legacy. While the name may be new, the foundations are well established.
The business builds on decades of expertise by retaining the same experienced team, manufacturing base in North Wales and comprehensive product range that has been trusted by the electrical sector for years under the brand name Mita. Rather than reinventing the wheel, Cutterwell has focused on continuity, ensuring that contractors and wholesalers can rely on familiar products, consistent quality and dependable supply.
Q: As you point out, Mita was a highly respected brand within the electrical contracting sector. How will Cutterwell build on this?
A: The reputation established by Mita was rooted in reliability, with products that performed consistently and stood the test of time. Cutterwell is committed to preserving that heritage by maintaining product continuity, specifications and manufacturing processes.
At the same time, the company is introducing improvements around availability, service and responsiveness. The goal is to combine the trust built over decades with a more agile, customer focused approach that meets the needs of today.
Q: What differentiates Cutterwell’s cable management solutions from those of your competitors?
A: Cutterwell’s strength lies in its focus on consistency and reliability. With UK-based manufacturing, the company offers shorter lead times, dependable stock availability and tighter quality control.
In an industry often affected by supply chain uncertainty, this predictability is a key differentiator. Contractors know they can specify and install with confidence, without worrying about product consistency or delays caused by international supply chains.
Q: What other advantages does UK manufacturing offer?
A: UK manufacturing also gives us close control over quality, traceability and product consistency. The team in Flint has decades of experience producing cable management systems for the UK electrical sector, so the manufacturing processes and quality standards behind the products are well established.
Manufacturing locally also allows us to respond quickly to customer requirements and maintain reliable availability for wholesalers and contractors.
Q: Is cable management given the consideration and attention it deserves?
A: Not always. Cable management is sometimes treated as an afterthought, yet it plays a critical role in the success of any electrical installation.
It impacts not only the speed and ease of installation but also long-term safety, accessibility and the overall finish. Increasingly, there is a growing recognition that getting cable management right from the outset can prevent costly issues further down the line.
Q: What should be the key criteria for electrical contractors when selecting a cable management solution?
A: Electrical contractors should prioritise reliability, compliance and ease of installation when selecting a cable management solution. Consistent product availability and uniformity, such as colour matching, also play a key role in maintaining a professional finish.
Contractors should also choose a product range that remains stable over time. Consistency in design and specification helps prevent on-site complications, reduces the risk of mismatched components and supports smoother project delivery.
Q: What product design features should contractors look for to make installation easier and quicker?
A: To make installation faster and more straightforward, contractors should look for cable management systems that reduce installation time and simplify handling on-site
Designs that allow for easy cable insertion, secure retention and simple adjustments are particularly valuable in fast-paced or complex environments. Clear product markings, intuitive layouts and flexibility to accommodate different cable sizes can further reduce rework, helping contractors complete jobs more efficiently and with greater consistency.
Q: What does Cutterwell’s approach to sustainability look like?
A: Sustainability is an increasingly important consideration across the construction sector. Cutterwell supports this through local manufacturing, which helps reduce transportation emissions and by exploring opportunities to incorporate recycled materials where appropriate.
Ongoing efforts to minimise waste and improve energy efficiency are also central to the company’s approach, helping to reduce environmental impact while maintaining product performance and reliability.
Q: What is Cutterwell’s long-term vision for innovation in cable management?
A: The focus is on refining and improving existing solutions to better meet the needs of electrical contractors. This includes enhancing ease of installation, maintaining product consistency and investing in systems that improve availability and customer experience.
The vision is to provide a cable management offering that remains reliable while continuing to evolve in ways that genuinely benefit the industry. By building on a trusted legacy, Cutterwell is positioning itself as a dependable partner for contractors navigating an increasingly complex landscape.
Contributors
Rob Shepherd (author)
Rob is Consulting Editor for InstallerELECTRIC. He is a well-respected journalist with a strong history in the electrical sector.
